We discover growth opportunities, evolve market strategies, sharpen your value proposition and energise sales and marketing. You reach your goals: More customers, more revenue, more profit …. and a higher return on your investments in existing and new markets.

company profile

Customer Experts are consultants helping companies to develop, expand and optimise their business.

Business Development

We find growth opportunities for our clients, develop market strategies, sharpen your value proposition and energise sales and marketing.


We increase marketing and sales performance. You reach your goals: More customers, more turnover, more profit...

Performance Optimisation

We optimise sales processes: from lead generation to opportunity management to bid and quotation to customer service.


We are guides and partners for CEOs, sales and marketing leaders. We go the extra mile.


Our clients are large and medium-sized companies in logistics, manufacturing industry, IT, telco, business process outsourcing and financial services.


We operate internationally with focus is on companies with corporate headquarters in the DACH region.

Dr. Wolfgang Wurzer


Dr. Wolfgang Wurzer

Get connected:

Linkedin XING


  • Founder and Managing Director of Customer Experts
  • More than 20 years of consulting experience
  • Management of more than 150 client projects for leading marketing / sales organisations
  • Trusted Advisor and Partner for marketing and sales managers and CEOs
  • Initiator and organiser of research consortia with companies and universities
  • Lecturer for Customer Relationship Management, Marketing and Process Reengineering at leading universities of applied sciences


  • Apprenticeship years as consultant and project manager in leading consultancies across Europe
  • Doctorate in Business Administration (University of Graz / Syracuse University / Arizona State University)

Our Role

Customer Experts makes your entrepreneurial expedition a successful one. We see ourselves as guides, advisors and sparring partners throughout the ascent to your economic peak. Our role can be explained using the analogy of a mountaineering venture:

Expedition preparation = Analysis

During preparation we explore possible expedition goals. In an economic context we see ourselves as analysts and thought leaders. We discover opportunities for your company in current and new markets.

Base camp and route selection = Strategy

In base camp, the expedition team acclimatises and evaluates possible routes and timing for the ascent. We explore the different route options and facilitate the team’s decision making. In an economic context this corresponds to developing the market strategy.

Ascent and altitude camp = Implementation

A successful ascent to the peak requires stamina, experience, and flexibility within the team. During this phase, Customer Experts structures the implementation measures and supports and motivates where needed. We orchestrate the experience of your team members and suggest adaptions when necessary.

Summit = Customer benefit

On summit day, it's all about reaching the goal with the expedition team. As your team's guide and partner, we ensure the economic success factors: a targeted approach to the customer's needs, a coherent argumentation of the customer's added value and the effective communication towards the customer.


Achieving more together is our philosophy.
We cooperate in trustful partnerships with leading companies and institutions.