LOGISTICS SERVICE PROVIDER BOOSTS UP-/CROSS-SELLING
Company:
Logistics and e-commerce service provider
7,000 million € annual revenue / 35,000 employees
Initiatives with Customer Experts:
Integrated value proposition for retailers and e-commerce
Definition of cross-divisional marketing message
Development of a group-wide sales initiative
Benefits:
First quarterly check shows extremely positive feedback from the sales teams –Management decides to rollout value proposition as the “standard sales tool”
New potentials are discovered in 40% of appointments with existing customers
You want to learn more about this project?
You want to realise up-/cross-selling potentials?
Do you want to achieve maximum customer impact with your marketing/sales?