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IT SERVICE PROVIDER ORCHESTRATES ONLINE AND OFFLINE MARKETING

Company:

  • IT service provider
  • Group grown via M&A – previously strongly independent companies in 5 key countries
  • 500 million € annual revenue / 7,000 employees 

Initiatives with Customer Experts:

  • Structuring of offline and online marketing initiatives
  • Evaluation of previous experiences from the countries – Identification of best practices
  • Definition of a new group-wide channel strategy

Benefits:

  • Uniform group-wide marketing initiatives for the first time
  • Massive synergy effects for the country marketing departments
  • Shortening of lead times for marketing initiatives by 50%.

You want to learn more about this project? 

Do you want to build and implement a cross-channel strategy?

Contact us: