IT SERVICE PROVIDER ORCHESTRATES ONLINE AND OFFLINE MARKETING

Company:

• IT service provider
• Group grown via M&A – previously strongly independent companies in 5 key countries
• 500 million € annual revenue / 7,000 employees 

Initiatives with Customer Experts:

• Structuring of offline and online marketing initiatives
• Evaluation of previous experiences from the countries – Identification of best practices
• Definition of a new group-wide channel strategy

Benefits:

• Uniform group-wide marketing initiatives for the first time
• Massive synergy effects for the country marketing departments
• Shortening of lead times for marketing initiatives by 50%.

You want to learn more about this project? 

Do you want to build and implement a cross-channel strategy?

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